GNC Total Lean®
In 2019, I was given the opportunity to assist in rebranding the GNC Total Lean® line. The previous design was in much need of a facelift! The Creative Director and his team designed the concept, and when they had it in a place they were happy with, they turned the project over to me. I reworked over 150 existing SKUs to reflect these updated design standards. It was my job to make sure that the design stayed consistent throughout all of the various packaging sizes and products. You can find the entire line here, or scroll through to see some of my favorites!